AI Video For Online Courses: Cost, Process And Delivery Specs
AI video for online courses covers the lesson explainers, concept animations, chapter recaps, and promo cuts that turn a slide deck into something students finish. CarlosVideo18+ writes to your outline, renders to your brand palette, and ships LMS-ready files in 7 days — from $94 a clip, $150 standard, $250 premium, revisions included, crypto accepted.
What AI video for online courses covers
Course orders fall into six asset types, and most curricula need at least four of them:
- Course trailer. 30–60 seconds at 16:9, built from the three strongest teaching moments in the program. This is the video that sits on the sales page, so it carries the price objection answer, not the syllabus.
- Lesson openers. 8–15 second branded intros with the module name and the lesson objective. Reusable across every lesson in a module, exported once with a text layer you can re-render per lesson.
- Concept explainers. 60–180 seconds on one idea: a pipeline diagram, a pricing model, a workflow, a fictional case study. One idea per video; a two-topic explainer loses viewers at the midpoint.
- Chapter recaps. 30–45 seconds summarising what the module just covered, placed at the end of each chapter as a retrieval cue.
- Case-study dramatisations. 60–120 seconds with fictional characters in a fictional company — the format that shows a process without implying a real client said anything.
- Promo cuts. 9:16 and 1:1 versions of the trailer for the launch, cut natively to vertical rather than cropped, with captions burned in.
For a worked example of the process rather than the assets, see how our production pipeline runs.
Delivery specs for LMS and course platforms
Course platforms are stricter than social platforms about what they will play, and the failures show up as a black player rather than an error message. Our delivery defaults:
- Video: MP4, H.264 High profile, yuv420p, 1920×1080, 30 fps (60 fps on request), 8–12 Mbps for the master, 4–6 Mbps for the web copy. That combination plays natively in browsers, in Teachable, Thinkific, Kajabi, Podia, Udemy, Moodle, Canvas and Brightspace without a transcode step.
- Audio: AAC-LC, 48 kHz, stereo, mastered to about −16 LUFS so narration sits at the same level from lesson to lesson.
- Captions: WebVTT sidecar for web players and LMS embeds, SRT sidecar for editors, plus a burned-in version for social cuts. We check every line against the script; auto-captions are not a deliverable.
- Packaging: on request, lessons are zipped into SCORM 1.2 or SCORM 2004 packages with completion tracking, or delivered as xAPI statements for platforms that read Tin Can instead. The video files stay the same — only the wrapper changes.
- File size: a 10-minute lesson at 12 Mbps runs about 900 MB; at 5 Mbps the same lesson is about 375 MB. We ship both, because some course hosts cap single-file uploads and others do not.
- Aspect ratios: 16:9 for lessons, 9:16 and 1:1 for launch cuts, each rendered from the same approved frames.
Send us the platform before the brief if you know it. A spec written for a course host that caps uploads at 200 MB changes the encode, not the design — but it has to be known on day one, not on delivery day.
How our AI video for online courses pipeline runs
- Day 1 — outline and brief. We take your module list, the learning objective per lesson, your palette, and any existing voice or character assets. Output: a written brief naming deliverables, durations, aspect ratios, and caption format.
- Day 2 — script and style frames. Scripts are written to a 150-word-per-minute narration pace, so a 300-word lesson script lands at about two minutes. Two or three style frames go out for approval before any motion is rendered.
- Days 3–5 — generation. Scenes, diagrams, characters, and voiceover are produced against the approved frames. Character sheets are locked first, so the instructor avatar in module 1 is the same character in module 6.
- Day 6 — edit and finish. Timing pass, diagram accuracy check against your source material, loudness normalisation, caption files written and proofed, both encodes produced.
- Day 7 — delivery. Masters, web copies, VTT and SRT captions, optional SCORM wrapper, and a short note stating which file goes where. Revisions are included from here.
The pipeline assumes one round of style-frame feedback and one round of script notes. Both fit inside the 7-day window; a changed learning objective mid-render restarts it, and we say so before it happens.
What a course video package costs
Fixed tiers, quoted before the work starts:
- From $94 — one short asset: a lesson opener, a recap, a single 10–15 second cut.
- $150 — a 30–60 second explainer or trailer with custom style, voiceover, and captions.
- Up to $250 — 60+ seconds or a multi-scene piece with 2 revision rounds.
- 7-day delivery, revisions included, crypto accepted.
A ten-lesson module priced from these tiers is a straight multiplication, not a custom quote — we publish the same numbers on the pricing page, and you can order a custom AI video without a discovery call.
Comparison
| Route | Cost per lesson video | Time to first draft | What you get | Main drawback |
|---|---|---|---|---|
| DIY generator | $20–$60 in credits | 30–90 minutes | Disconnected clips | No style consistency, no captions, no SCORM |
| Freelance animator | $75-$250 per video | 1-3 weeks | Custom motion design | Timelines slip when revisions pile up |
| In-house hire | $120-$400 loaded per asset | Ongoing | Full pipeline ownership | Management overhead for one course |
| CarlosVideo18+ | From $94, $150, $250 | 7-day delivery | Script, render, captions, packaging | Needs a clear outline upfront |
Risks we plan for before the first render
Factual drift. Generated diagrams are persuasive and occasionally wrong. Every technical claim and every figure in a lesson video is checked against the source material you provide, and we mark anything that came from us rather than from you.
Style inconsistency across modules. Courses are produced over weeks, so assets drift unless something locks them. We lock palette, character sheet, and typography at the style-frame step and reuse those files for every subsequent module.
Caption errors. Bad captions on educational content are not cosmetic — they are the material. Captions are written from the script and proofed line by line, not auto-generated and shipped.
Rights and likeness. Only fictional characters appear in our examples and in renders built on our own design sheets. If your course depicts a real person, you supply written consent and the source assets; we do not generate likenesses of real people without it.
Platform rejection. A file that fails in an LMS usually fails because of the wrapper or the file size, not the picture. We test the encode on a plain browser player and, when you name the platform, against its upload limits before delivery. Our quality checklist is the same list we run internally.
Scope creep. Revisions cover changes inside the agreed brief. Adding three lessons is a new order, quoted in writing before we touch the queue — the boundary is stated on the revision policy page.
FAQ
Q: How much does AI video for online courses cost? A: Individual short assets start from $94, standard 30–60 second explainers run $150, and 60+ second or multi-scene pieces reach $250. Revisions are included in every tier, delivery is 7 days, and crypto is accepted.
Q: Do you write the lesson scripts? A: Yes. We write to your outline and learning objectives at a 150-word-per-minute narration pace, then send the script with the style frames so you approve the words and the look at the same time. Your own scripts are welcome as-is.
Q: Will the files upload to my course platform? A: The default delivery — MP4, H.264, yuv420p, 1080p, AAC audio — plays in every major host and LMS. If your host caps file size or needs SCORM packaging, tell us in the brief and we encode to that limit and wrap the lessons on request.
Q: Can you match the branding of the course I already sell? A: Send your palette, logo files, typefaces, and two or three frames from existing lessons. Style frames are built from your assets rather than from scratch, which makes approval faster and keeps the new videos indistinguishable from what students already recognise.
Q: How many revisions are included? A: Unlimited inside the agreed brief for the premium tier, and standard tiers include the revision rounds listed in your brief. The point of the boundary is that you know the number before invoicing, not after.
Q: How long should a lesson video be? A: Our default is 4–7 minutes per concept, with openers at 8–15 seconds and recaps at 30–45 seconds. Longer lessons are fine when the material genuinely needs them; padding a concept past its length is what makes completion rates fall.
Q: Do you provide captions and transcript files? A: Every lesson ships with WebVTT and SRT captions proofed against the script, plus a burned-in version for social cuts. Transcripts can be delivered as a Markdown or DOCX document for your course handouts.
Q: What do you need from me to start? A: The module outline, the learning objective for each lesson, your brand assets, and any source material the videos must quote. That is enough for day one; everything else we can supply.
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