AI Video for Dating apps & social products: Deliverables, Pricing and Workflow

Product marketing teams get three deliverables: a 30-60 second user-story video, 15-second ASA and Reels crops, and 60+ second scenario cases. Each maps to one flat tier — $94, $150 or $250 — with 7-day delivery, 2 revision rounds, full commercial rights, and fictional 18+ characters instead of actors.

The three deliverables and which tier covers each

Dating apps and social products buy the same three formats over and over, because the store listing, the paid feed and the retargeting slot each need a different length. CarlosVideo18+ prices those formats as three tiers, so the fit question has a short answer: match the deliverable to its length band and nothing else needs to be negotiated.

The user-story ролик runs 30-60 seconds, which is the Standard band exactly. That is the video where a fictional character moves through a real product moment — setting up a profile, getting a match, reading a first message — and the app interface carries the argument. It is long enough to show a sequence and short enough to hold a feed viewer.

The ASA and Reels crops are 15 seconds, which sits inside the Base band of 10-15 seconds. These are the variants you test against each other. Because Base is the lowest flat price, running a batch of five or six 15-second alternatives costs the same per variant as running one, so the test is bounded by your idea count rather than by your budget.

The сценарный кейс runs 60 seconds and up, which is Premium. This is the format with room for a full scenario: setup, friction, product moment, resolution. It is typically used as the hero video on the product page and as the source that shorter cuts are pulled from.

What fits where

All three tiers share the same delivery terms: 7 days from brief to file, 2 revision rounds included. The tier changes length and scope, not speed or the number of corrections you can ask for. Pricing detail sits on the pricing page, and finished work for other verticals is on the portfolio page.

The 7-day workflow

Day 1 is the brief. You send the product, the platform, the length and the tone. For this vertical the tone note matters more than usual: the target is photoreal, shot-on-a-phone, so the video should not look like a studio production. Paste a reference feed post if you have one.

Day 2 is the scenario and character line-up. You get the outline of the fictional characters and the beats they move through. Characters are generated, fictional and 18 or older, so there is no casting step and no release form to chase. This is the day to change a character or a beat, because after day 3 the frames are in motion.

Day 3 is first cut. Style, framing, pacing and any on-screen text land in a single pass. If the phone-shot quality is not convincing yet, say so in writing — "less polished, more feed-native" is a clear instruction and it is easiest to apply now.

Day 4 is your first revision round. Round one usually handles tone and copy; round two, which sits at the end of the window, handles small fixes like a text overlay, a cut point or a logo placement.

Days 5 and 6 cover the second revision round and export. Crops are cut from the master at this point, so a 15-second version and a 30-second version stay visually consistent with the 60-second case.

Day 7 is delivery: final files in the ratios you specified, plus commercial rights transfer in full. Payment for the order is crypto only, USDT, BTC or ETH via Heleket — details on paying for AI video with crypto.

Why fictional generated characters suit this vertical

The three pain points in this vertical point the same direction. Native creatives with people are expensive. Actors and release forms slow the test cycle. And new creatives are needed every week, not every quarter. A creative team that waits on casting cannot run a weekly test cadence.

Fictional characters remove all three constraints at once. There is no actor fee in the flat price, no release form to sign, and no rights question at the end, because full commercial rights transfer to you and the characters never existed outside the video. A batch of variants ships in one pass instead of one booking at a time.

The second reason is specific to dating and social products: the sellable moment is the situation, not the person. A viewer recognises a profile being filled in, a match screen, a message being typed. Those beats read clearly with a generated character because nothing depends on a known face. Real people would add cost without adding comprehension.

The third reason is consistency. Across a test batch you want the same character, the same lighting and the same framing in five variants, so the only variable is the hook. Generated characters hold that constant by design — and because all characters are 18 or older and never real people, the creative stays inside every store and ad network policy.

Compared with the usual alternatives

The honest trade-off: an agency shoot gives you real location detail that generation approximates rather than reproduces, and self-serve tools let you render tonight instead of next week. What the flat tiers buy is a predictable per-video cost, a fixed 7-day date, and a rights position that needs no legal review before the creative goes live.

Where the videos run

The deliverables are cut for the four platforms this vertical actually buys on: App Store and Google Play product pages, Meta Ads, and TikTok. Vertical is the default orientation, since three of those four are phone-first, and the export ratios follow the destination rather than a house preset.

The App Store and Google Play slots want the user-story ролик at 30-60 seconds with a clear product moment early. Meta Ads and TikTok want the 15-second crops, tested against each other. The 60+ second сценарный кейс sits behind both as the fuller explanation for viewers who already clicked. Technical notes and past experiments are collected in the blog, and all vertical pages are indexed under the SEO hub.

Frequently asked questions